Are You Reaching Your Audience Online?
Penn State offers resources for more accessible, effective
Web design
By Jo Nutter and Jenny Thrasher
Access to the Web is especially critical at institutions like Penn
State, where the Internet is used extensively to share academic and other
important information with students, faculty, and staff. Unfortunately, part of
that audience is often prevented from obtaining online information
because of practices and elements in Web design that make sites inaccessible
to individuals with certain disabilities.
The good news is that accessible (also called universal) design
techniques are not very different from the best practices of effective Web
design. Building accessible Web sites requires that designers know their
audience and that they present content in ways that gives the largest numbers of
users the easiest access possiblestrategies savvy designers use anyway.
Accessible design is likely to benefit all visitors to a site, since it
presents different options for accessing online information.
Know Your Audience
At the University Park campus alone, 900 students have
registered with the Office of Disability Services (ODS) to disclose a disability.
With all Penn State locations combined, that number rises to 1,600 and it
may be even larger, since it does not include staff, and because
registration with ODS for both students and staff is voluntary.
ODS classifies disabilities into four main categories.
Learning Disabilities
Users with learning disabilities may have difficulty reading
text online and navigating poorly organized Web sites. To more easily comprehend online information,
this audience may use screen reader software that reads out loud the
text on pages and applications.
Visual Impairments
Users with partial or no sight may use any combination of extra
large screens, screen magnification software, screen readers, and
voice recognition software to access the Web. Users who have color
blindness may have difficulty distinguishing between similar color shades and
may not be able to recognize symbolic use of color.
Hearing Impairments
Users with partial or no hearing may not be able to access
information presented in audio clips or by sound cues.
Mobility Impairments
If using a mouse or trackball to navigate Web pages is not an
option, users with upper body mobility impairments may employ
their keyboards by using assistive tools such as a mouth stick, head wand,
or breath-controlled device that emulates keyboard functionality, or may
use voice recognition software.
Accessible Design Resources
At Penn State, a free Information Technology Services (ITS) seminar
is offered on designing accessible Web sites, and faculty can receive
consultation on accessibility and test screen reader software. Many other
resources are available on the Web to help designers learn the practical,
and often simple, steps they can take to ensure adequate accessibility to
online information.
In Person
- The seminar "Creating Accessible Web Sites" includes an
overview of the main categories of disabilities that affect Web access, practical
steps for making sites accessible, and a demonstration of assistive
technology. The seminar is offered year-round, including during
Summer-Fest. Registration for Summer-Fest is currently available online at
http://cac.psu.edu/training/.
- Information on accessibility is available and continues to be
incorporated into ITS seminars on Web topics so attendees will become
familiar with accessibility pitfalls and solutions as they learn about Web
technology.
- Consultation on accessibility for faculty is available by
appointment through Teaching and Learning with Technology's Faculty
Multimedia Center (FMC). Contact FMC by e-mailing fmc@psu.edu, or calling
814-863-7051.
- Screen reader software is available at FMC workstations
for instructors who are interested in testing their pages or observing
how the tool works. Please schedule an appointment using the
contact information provided above, or see
http://cac.psu.edu/fmc/ for more information.
On the Web
- Material used in the ITS seminar "Creating Accessible
Web Sites," an accessibility checklist, tips, examples, and links to many
excellent external Web sources on accessibility are available online at
http://tlt.psu.edu/suggestions/accessibility/.
- Penn State's ODS Web site offers information on
disabilities, accommodations for students and staff, and links to a number of
Web resources on disability-related topics at
http://www.lions.psu.edu/ods/.
Common Obstacles to Web Accessibility
The following practices and Web technology may impede access
to Web sites for certain users. With consideration during the
design process, many of these obstacles are easy to avoid or work around.
General Site Design
- Inconsistent page hierarchy and complicated path to return to
home page
- Web pages displayed in frames without a link to view pages
outside of frames
- Text-only pages offered as alternatives to inaccessible
principal pages that do not offer fully equivalent content
- See also "JavaScript and Interactive Elements" below.
Page and Text Formatting
- Graphical representations of text or mathematical or
scientific notation that do not include the equivalent text in an alternate (alt) tag
- Content that does not read logically with style sheets turned off
- Tables that do not make sense when read left to right, top to bottom
- Color used symbolically without another symbol to indicate
the same meaning to users with color blindness or without sight
- Similar colors used next to one another that may not provide
strong enough contrast to be distinct to users with vision impairments
- Pages and images that flicker between the rates of 2 Hz to 55
Hz, which may trigger seizures among users with seizure disorders
Links
- Links with meaningless names (e.g., "click here") that do not give
a clear sense of where they point
- Graphic links without
description (longdesc) or alternate (alt) tags
- Particularly small links (e.g., links composed of a single
character) that are difficult to select for users with mobility impairment
- Image maps that do not include alternate text in hot spots
- Long lists of links that require frequent repetitive motion to
navigate, which may tire users who must exert physical effort, such as those who
use head wands to manipulate keyboards
Graphic, Audio, and Video and Interactive Elements
- Graphics, video, and animation without captions, a transcript,
or description of action that conveys the meaning of the action and
images displayed for users without hearing or sight
- Audio files or sound cues without text or graphic alternatives
- Embedded media players that do not give users alternatives
to accessing content (most players offer better accessibility when linked
as stand-alone applications)
- PDF files without text alternatives
JavaScript and Interactive Elements
- JavaScript used for automatic page redirects, to create
pop-up windows, to remove toolbars from browser windows, and on forms
that automatically send users to a different page without requiring that they
click "Submit"
- Form elements without descriptive labels
- Dynamic HTML (DHTML) elements, such as expandable
menus, without text equivalents that can be accessed by keyboard
- Applets that are not written to support Java Accessibility API or
that do not include text descriptions


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