Are You Reaching Your Audience Online?

Penn State offers resources for more accessible, effective Web design

By Jo Nutter and Jenny Thrasher


Access to the Web is especially critical at institutions like Penn State, where the Internet is used extensively to share academic and other important information with students, faculty, and staff. Unfortunately, part of that audience is often prevented from obtaining online information because of practices and elements in Web design that make sites inaccessible to individuals with certain disabilities.

The good news is that accessible (also called universal) design techniques are not very different from the best practices of effective Web design. Building accessible Web sites requires that designers know their audience and that they present content in ways that gives the largest numbers of users the easiest access possiblestrategies savvy designers use anyway. Accessible design is likely to benefit all visitors to a site, since it presents different options for accessing online information.

Know Your Audience
At the University Park campus alone, 900 students have registered with the Office of Disability Services (ODS) to disclose a disability. With all Penn State locations combined, that number rises to 1,600 and it may be even larger, since it does not include staff, and because registration with ODS for both students and staff is voluntary.

ODS classifies disabilities into four main categories.

Learning Disabilities
Users with learning disabilities may have difficulty reading text online and navigating poorly organized Web sites. To more easily comprehend online information, this audience may use screen reader software that reads out loud the text on pages and applications.

Visual Impairments
Users with partial or no sight may use any combination of extra large screens, screen magnification software, screen readers, and voice recognition software to access the Web. Users who have color blindness may have difficulty distinguishing between similar color shades and may not be able to recognize symbolic use of color.

Hearing Impairments
Users with partial or no hearing may not be able to access information presented in audio clips or by sound cues.

Mobility Impairments
If using a mouse or trackball to navigate Web pages is not an option, users with upper body mobility impairments may employ their keyboards by using assistive tools such as a mouth stick, head wand, or breath-controlled device that emulates keyboard functionality, or may use voice recognition software.

Accessible Design Resources
At Penn State, a free Information Technology Services (ITS) seminar is offered on designing accessible Web sites, and faculty can receive consultation on accessibility and test screen reader software. Many other resources are available on the Web to help designers learn the practical, and often simple, steps they can take to ensure adequate accessibility to online information.

In Person

On the Web

Common Obstacles to Web Accessibility
The following practices and Web technology may impede access to Web sites for certain users. With consideration during the design process, many of these obstacles are easy to avoid or work around.

General Site Design

Page and Text Formatting

Links

Graphic, Audio, and Video and Interactive Elements

JavaScript and Interactive Elements


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Last revised: Monday, July 29, 2002.